Caroline Wheeler

Senior Research Manager

Caroline joined Shift Insight in spring 2022 as a Senior Research Manager, specializing in qualitative and mixed method projects. Caroline has 14 years research experience gained as both an independent and client-side researcher specializing in the education, skills and training sectors. Before joining Shift Insight, Caroline worked as a research consultant for a variety of clients including Pearson, City & Guilds and NCFE.  

In Caroline‚Äôs previous work as a Research Manager at Pearson, she engaged with a wide range of senior stakeholders in order to deliver a high standard of research outcomes for the business. Caroline worked on projects across all levels of education from Primary through to Secondary, FE and HE; focusing on qualifications and courseware. Caroline has extensive experience of qualitative research methods, including focus group moderation and co-creation workshops, combined with analysis, report writing and de-brief presentations.  Additionally, Caroline has experience of research panel management, and in 2018 co-developed and delivered an in-house research training programme for product managers at Pearson.

Caroline is a member of the Market Research Society and Association of Qualitative Research, and holds the MRS Advanced Certificate in Market and Social Research.