Elsie Lauchlan

Associate Director

Areas of specialism

  • Quantitative analysis and reporting
  • Advanced statistical methods
  • HE research
  • Questionnaire design

As lead quantitative researcher, Elsie manages a range of complex projects from beginning to end. She has conducted large-scale research exploring customer satisfaction, brand tracking, pricing and efficacy, amongst other areas. Her clients include the Institution of Engineering and Technology, Wellcome, Imperial College London, Nature, LSE and Cambridge University Press.

She’s experienced in the use of advanced statistical techniques such as conjoint, MaxDiff and segmentation. She is highly proficient in Snap Surveys and Q Research software, which has allowed her creative control of eSurvey development and analysis.

Elsie’s strong analytical and writing skills also extend to qualitative research projects. She is a confident presenter having done so regularly at board level. She is able to bring findings to life with her visualisation skills.

Elsie has a keen interest in higher education and academic audiences. She has conducted research to understand perceptions, needs, interests and satisfaction across a range of topics, including policy, academia, CPD and research culture. She is skilled at working with high-level audiences, as well as exploring highly sensitive topics such as mental health, discrimination and harassment.

Elsie joined Shift in 2014 with a First-class degree in Sociology. Elsie has completed the MRS Advanced Certificate in Market and Social Research and she is an MRS certified member. She is an accredited ONS Safe Researcher, which means she has been deemed sufficiently skilled to work with a range of sensitive public data collected by government.