Misha Gorsia

Senior Research Executive

Areas of specialism

  • Mixed method research
  • International projects

Misha is a mixed-method researcher, managing both quantitative and qualitative projects across a wide range of sectors. She has expertise around new product development, membership research and brand perceptions, plus lots of experience on international projects – utilising her strong project management skills to ensure projects run smoothly.

She has worked with various clients including Association for Project Management, the Chartered Society of Physiotherapy, LEGO Education, Oxford University Press and numerous UK HE institutions.

Misha is skilled in various qualitative methods, such as depth interviewing, classroom tests, online and face-to-face focus groups, as well as advanced quantitative methods and analysis, such as cluster and key drivers analysis. She is proficient in creating engaging reports by presenting research findings in a visual and concise manner, and providing key recommendations based on the client’s business context.

Misha has a degree in in Economics and Geography, a master’s in Economics and holds the MRS Advanced Certificate in Market and Social Research (Exam: Distinction, Coursework: Merit).