Tave works in a supportive capacity on a range of projects using both qualitative and quantitative methods. She assists projects at every stage of the research process, utilising a number of different qualitative approaches. These include: telephone interviews, desk research and using Atlas.ti to analyse transcripts. She frequently facilitates projects in their initial stages through telephone recruitment and through using the programme Snap Surveys to create surveys. Tave has worked with a number of clients, including LEGO, City and Guilds and Pearson.
Tave has a keen interest in education and sustainability, the latter of which she pursued in her work with a sustainable fashion company prior to joining Shift Insight. She applies her analytical abilities to her work in these areas with passion and enthusiasm.