Salman Mayo

Senior Research Executive

Salman is a mixed-method researcher with a strong specialism in quantitative research methods, including advanced techniques such as Conjoint, Key Driver and MaxDiff analysis. He has expertise in managing both quantitative and qualitative projects across a wide range of sectors. He is also an integral part of the development and application of advanced quantitative methods.

He has worked with various clients including the General Medical Council, Cambridge CEM and the University of London.

Salman graduated with a first-class degree in Economics. In his studies, he employed a great many quantitative research methods, but also applied qualitative research methods to his research into poverty in the UK. Similarly, Salman had day-to-day responsibility for managing a research project investigating the effects of older workers’ health on economic outcomes across a range of countries.