Tilly Barkway

Research Executive

Tilly specialises in sustainability research. She is currently studying at Imperial College London to supplement her knowledge on business and the environment. Tilly believes producing research on sustainability is essential for a successful future. Within the company, she works to make Shift itself more sustainable and runs the volunteering scheme.  

Methodology-wise, Tilly works on both qualitative and quantitative projects. She started her journey at Shift as a Research Assistant, and has progressed to Research Executive – now managing large and small projects. Tilly uses a range of research methods including telephone interviews (UK and international), usability tests, and focus groups. On the quantitative side, she uses software such as Snap Surveys and Q reader to analyse and interoperate data.

She has worked with a range of clients from the education, sustainability and medical sectors such as: ReLondon, LEGO Education, Oxford University Press, the Faculty of Sexual and Reproductive health, and City & Guilds. Her interests and expertise are diverse and she is always looking to immerse herself in new projects.

Before starting at Shift Insight, Tilly worked for an online retailer and led an internal project to investigate and advance customer stratification. She received a first class honours in History from the University of Leeds.